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Verizon Wireless Introduces V CAST Music
LAS VEGAS, NV – 2006 International CES Show — It’s the revolutionary intersection where music and mobility meet. Verizon Wireless announced today that it is launching the world’s most comprehensive music service, V CAST Music, which offers customers the ability to download music over the air directly to their wireless phones or straight to their Windows® XP PCs and transfer digital music between the PC and the phone. On January 16, 2006, V CAST Music from Verizon Wireless will give customers immediate access to songs from well-known artists at major music labels Warner Music Group, EMI Music, Universal and Sony/BMG, as well as indie provider The Orchard, and will let them play music on their wireless phones – the same device they have come to rely upon for entertainment, information and mobile communication. The company said more than one million songs will be available for purchase in the Verizon Wireless V CAST Music Store by spring.
V CAST Music combines the immediacy of over-the-air, full-music downloads with the ability to move a digital music collection between a Windows XP PC and a wireless phone. The service lets customers browse, preview, download and play high-quality digital music from their phones or online in the Verizon Wireless V CAST Music Store. Purchases from the phone also feature a dual-download of the song, giving customers the ability to get the same song on both their phone and their PC for one price. V CAST Music also allows customers to take digital music already downloaded to their PC and sync it with their handset via USB cable, using the most widely-respected and comprehensive Digital Rights Management (DRM) standard, from Microsoft, available in the United States today.
V CAST Music runs on Verizon Wireless’ award-winning broadband network. The V CAST coverage area, which mirrors the company’s broadband network, is already available to 150 million Americans, coast to coast.
Denny Strigl, president and chief executive officer of Verizon Wireless, said at the news conference today, “Verizon Wireless kick-started the convergence of wireless and entertainment at CES last year with our launch of V CAST, the first wireless broadband multimedia service in the country. Today’s announcement of V CAST Music emphasizes the leadership role we’re playing in bringing customers the entertainment content they want and the mobility they need in today’s fast-paced world. V CAST Music is the mobile music experience that consumers have been craving.”
With the launch of V CAST Music, Verizon Wireless reinforces its position as the industry’s multimedia leader, providing revolutionary new services from the company known for the most reliable network in the nation. The company continues to introduce services that are innovative, cutting edge and hip; with the introduction of V CAST Music, Verizon Wireless breaks into the new world of mobile music, opening a broad music distribution front. With a few million portable digital music players in use in the U.S. today – compared with more than 200 million wireless phone users – Verizon Wireless will meet the dual needs of customers who want mobile music and the ease of carrying just a single device, opening a whole new untapped consumer market.
John Stratton, vice president and chief marketing officer for Verizon Wireless, said at the CES press conference, “By offering direct, on-the-go access to a half a million songs today, and more than one million by spring, V CAST Music allows people to punctuate everything they do with the music that matters most to them – wherever they are. Music is a natural on the one device people don’t leave home without – their wireless phone – making V CAST Music the ultimate combination of content, mobility and convenience for the music-lover in us all.”
Windows Media from Microsoft
With V CAST Music, Microsoft and Verizon Wireless are collaborating on a service that enables music to be purchased and delivered directly to wireless handsets and Windows XP PCs, allowing customers to access and enjoy music whenever and wherever they want. Microsoft’s Windows Media technologies are powering next generation digital entertainment scenarios on wireless phones and enabling a simple, connected digital media lifestyle with access to content virtually anywhere. Microsoft has been an integral part of bringing V CAST Music to market, enabling an end-to-end mobile music experience with direct delivery to the phone and the Windows XP PC.
Verizon Wireless also uses Microsoft’s Windows Media technologies to power its existing V CAST service, the nation’s first broadband entertainment service providing high quality video content to wireless handsets.
V CAST Music Service Details
V CAST from Verizon Wireless is the nation’s first wireless broadband multimedia service for consumers that brings high-quality video, 3D games and music straight to hot new phones. V CAST customers have access to the most content from top content providers available – whether their interest is in games, news updates, sports or celebrity entertainment.
About Verizon Wireless
Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 49.3 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.