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CBS Mobile And Verizon Wireless Offer Full-Length Episodes Of “LATE SHOW With DAVID LETTERMAN” And The “LATE LATE SHOW With CRAIG FERGUSON”
CBS Is First Broadcaster to Offer V CAST Subscribers Full-Length Programs
BASKING RIDGE, NJ, and LOS ANGELES — Verizon Wireless and CBS Mobile today announced full-length episodes of LATE SHOW with DAVID LETTERMAN and THE LATE LATE SHOW with CRAIG FERGUSON will be available tomorrow on V CAST Video. CBS becomes the first broadcast network to offer V CAST video subscribers access to full-length on-demand programming. Both late night programs will be commercial-free on V CAST video.
“While we continue to provide short clips of our shows, we’re seeing a growing demand for the availability of full length, network quality shows on video on demand mobile video,” said Cyriac Roeding, executive vice president, CBS Mobile, CBS Interactive. “The ‘Late Show with David Letterman’ and the ‘Late Late Show with Craig Ferguson’ have become some of the most demanded shows in mobile and on the internet so it only makes sense that we fulfill the consumer request and help grow the popularity of these franchises. We are committed to innovation and are happy to help launch Verizon Wireless’ first full-length video on demand programming on its V CAST service.”
Starting Tuesday, each night’s full program of LATE SHOW and LATE LATE SHOW will be presented in a series of video shorts so that customers can catch their favorite late night hosts – even if they are on-the-go with just a few minutes to spare. Broadcasts are available to V CAST subscribers following their nightly CBS broadcasts and will remain accessible until the following night’s broadcasts replace them.
“CBS continues to be a great, innovative partner and we’re looking forward to the success of these full-length programs on V CAST,” said Ryan Hughes, vice president of digital media programming for Verizon. “By offering hit programs in their entirety through a series of shorter segments, we’re meeting our customers’ expectations about staying entertained and informed while on-the-go.”
Customers will be able to find the full-length programs from LATE SHOW and LATE LATE SHOW in the CBS Mobile channel in the entertainment section on V CAST phones. In addition to the full-length broadcasts, LATE SHOW and LATE LATE SHOW content will continue to be available in the highlight short video format.
To get V CAST, customers can sign up for the $15.00 V CAST VPak monthly subscription, which also includes access to ESPN MVP and Mobile Web 2.0SM; V CAST VPak subscribers do not incur airtime charges when using V CAST Video or Music, Mobile Web 2.0 or Get It Now® applications. Alternatively, customers with select V CAST-enabled phones can check out V CAST whenever they want for just $3.00 for 24-hour use. With either subscription, customers get unlimited basic video – including full-length programming from CBS – but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.
For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving more than 62.1 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 67,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive and mobile media (CBS Interactive, CBS Mobile), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.